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Culinary Co-op Launches

Culinary Co-op is a new marketing initiative from PrutosPR that provides collaborative efforts designed to help small restaurants get the media attention they deserve.

Essentially, it’s a group that works together to communicate information and ideas about food, cooking, and the culinary arts. Activities include public relations for restaurants, food blogging, culinary journalism and other forms of communications related to the culinary industry for a modest monthly fee.

 Why?
It’s become harder and harder to stand out because there is so much saturation. We understand many restaurants may not afford an exclusive, full-blown PR campaign, but would benefit greatly from a shared plan.

 Prutos PR has a long record in bringing success to Naples restaurants both large and small. We recently promoted the most successful Sizzle Dining ever—a 21-day charity restaurant promotion uniting 95 SWFL eateries, raising almost $49,000 for children’s charity while securing over $250,000 in earned media. The project clearly demonstrated the overwhelming need for restaurants to get the word out without breaking the bank.

 I believe there is so much more strength when working together and sharing costs, so I am introducing the new Culinary Co-op membership for $300 per month which includes: 

  • One press release distributed to 150 local SWFL print and broadcast media outlets
  • Handling and maintaining the relationship between media and your restaurant
  • Crisis communications to help you manage and work through a crisis if and when the time comes
  • Securing media coverage through placing stories and arranging interviews and reviews

One exciting project currently on the drawing board is a TV series that will allow local chefs to demonstrate their cooking skills and unique recipes. Each segment would be featured on the internet, and also broadcast on regional cable for an additional fee. Prutos PR is committed to securing the most cost-effective production techniques and allowing the greatest number of restaurants to participate.

We won’t do the same thing every month, but we’ll do something every month. We look forward to working with you to enhance your media profile and success.