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Why Press Releases Still Matter

A well-timed press release is more than news — it’s a conversation starter. In fact, press releases remain a powerful public relations (PR) tool, even in today’s digital landscape. Here’s why:

  • Global Reach: Through online platforms, press releases reach audiences worldwide. instantly.
  • Direct Access: Share news directly on websites and social media, bypassing traditional media.
  • Cost Effective: Compared to advertising, press releases offer a low-cost way to gain publicity.
  • Earned Media: Well-crafted press releases can lead to substantial media coverage.
  • Improved SEO: Incorporating keywords into press releases improves search engine rankings.
  • Multimedia Impact: Press releases with images and videos increase share ability.
  • Crisis Management: Press releases help control the narrative during a PR crisis.
  • Digital Footprint: Published releases become part of a brand’s permanent online record.
  • Build Brand: Press releases providing industry insights can help build a brand’s reputation as an expert.

Prutos PR leverages digital platforms to maximize the impact of press releases. However, placement — which requires personal handling — is the key to achieving significant media coverage.